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Web 2.0 launch pad

November 7, 2006 by Scott Rosenberg

While we clink glasses over House victories and bite fingernails over squeaker Senate races, here are some notes from today’s sessions at Web 2.0.

Thirteen new companies offered five-minute pitches for new products and services at the “Launchpad” event here.

The one that jumped out at me, unsurprisingly, given my history of interest in personal-information managers and the focus of my book on one such project, was Stikkit. It’s a personal-information manager (and sharing tool) built around a sticky-note metaphor. It looks like it has a heritage stretching all the way back to the old-fashioned “terminate and stay resident” note-taking programs like Sidekick and free-form PIMs like Lotus Agenda. Stikkit is led by Rael Dornfest, who I know from his work organizing many editions of the O’Reilly Emerging Technology Conference. I made a note to myself to explore it further tonight, but it appears to be down at the moment. More later!

I was also intrigued by Klostu, an attempt to create a “super-social network” linking together the separate islands of the “Boardscape” — the thousands of disconnected message boards across the Net. This strikes me as smart: there were tons of communities sharing stuff online long before anyone had coined the term Web 2.0, and it makes a lot of sense to serve them.

The presenter for Instructables, a site featuring user-contributed “how-to” projects, repeatedly emphasized that his service’s most important feature is the passion of his users. He’s right: more than spiffy software or innovative business models, that’s what makes any Web venture — “2.0” or not — matter.

Here are the rest of the projects:

Omnidrive and Sharpcast: Two different approaches to syncing stores of content across multiple machines and devices.

Turn: Automated ad targeting.

Sphere: “Less geeky” blog search.

Adify: Instant advertising networks.

3B: Three-dimensional, walk-through Web browser.

ODesk: Hiring market and distributed management system for software developers.

Venyo: Reputation management service for bloggers.

Timebridge: Outlook add-on for meeting scheduling.
[tags]web 2.0, web2con, launch pad, stikkit, klostu, instructables[/tags]

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