“You know, much of England was drunk on gin for 20 or 30 years during the 18th century.”
I studied English history, but my brother studied it more deeply than I did. So when he told me that, a long time ago, I filed it away in the back of my brain as an odd fact worth exploring at some point in the future. The file has been undisturbed ever since, until I watched Clay Shirky’s talk at the Web2.0 Expo.
Shirky tugs on that bit of information as part of a much larger argument that’s well worth a view (it’s about a 15-minute video — he’s also posted a transcript). In brief, he suggests that the English were so stunned and disoriented by the displacement of their lives from the country to the city that they anesthetized themselves with alcohol until enough time had passed for society to begin to figure out what to do with these new vast human agglomerations — how to organize cities and industrial life such that they were not only more tolerable but actually employed the surpluses they created in socially valuable ways.
This is almost certainly an oversimplification, but a provocative and fun one. It sets up a latter-day parallel in the postwar U.S., where a new level of affluence created a society in which people actually had free time. What could one possibly do with that? Enter television — the gin of the 20th century! We let it sop up all our free time for several decades until new opportunities arose to make better use of our spare brain-cycles — Shirky calls this “the cognitive surplus.” And what we’re finally doing with it, or at least a little bit of it, is making new stuff on the Web.
This argument is in some ways just an extension of Shirky’s book Here Comes Everybody (I’m in the middle of it, so, you know, maybe it’s all in there, though he says it’s not). But it also frames the larger sense I’ve had, from the moment I first saw the Web in 1994, that its importance lies in its potential for displacing TV.
It was the first medium I’d encountered in my life that looked like it had a chance of somehow challenging or eroding TV’s primacy in our world, and eliminating some of the distortions TV has rendered in our culture and politics. I’d spent the first part of my career chronicling a venerable medium — live theater — that has never properly recovered from the ascent of TV, so you know who I was rooting for.
Recalling a conversation with a TV producer skeptical that the participatory Web was anything more significant than LOLcats and World of Warcraft addicts, Shirky argues, “However lousy it is to sit in your basement and pretend to be an elf, it’s worse to sit in your basement and try to figure out if Ginger or Marianne is cuter….It’s better to do something than to do nothing.”
And so, because somebody chose to write a Web page rather than watch another sitcom, today you can read all you want about Britain’s Gin Craze on Wikipedia.
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