Each wave of Web development brings with it a new crop of confounding job titles. Consider the Vertical Keyword Analyst, which appears to have something to do with picking keywords that will be valuable on Google in certain market segments that the media business refers to as “verticals.”
Is the vertical keyword analyst someone versed in the lore of vertical keywords but unfamilar with, or utterly bored by, horizontal keywords? Or are we talking about a keyword analyst who happens to work standing up? Can a vertical keyword analyst still live up to the job title after the fifth margarita? Or is this in fact a shrink who uses a novel variation on the old Rorschach technique, asking patients to fill in the DOWN rows of a crossword and then studying their revealing choices?
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