The perplexing allure of the double “i”
First there was Intel’s Viiv. Now, it’s Nintendo’s turn. That game box that used to be called the Revolution? It’s now Wii. (Pronounced “we.”)
Maybe people will end up calling it The Game Box Formerly Known as Revolution. Because I don’t think too many people are going to embrace this name.
Or maybe we should read it as Roman numerals. But that would make it the W2, which, you know, is already taken by the IRS.
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April 20th, 2007 at 6:53 pm
[...] Wii and DS Turn Also-Ran Nintendo Into Winner in Videogames Business - WSJ.com - Guess I was wrong about the Wii, which I derided for its absurd name! [...]