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The perplexing allure of the double “i”

April 27, 2006 by Scott Rosenberg

First there was Intel’s Viiv. Now, it’s Nintendo’s turn. That game box that used to be called the Revolution? It’s now Wii. (Pronounced “we.”)

Maybe people will end up calling it The Game Box Formerly Known as Revolution. Because I don’t think too many people are going to embrace this name.

Or maybe we should read it as Roman numerals. But that would make it the W2, which, you know, is already taken by the IRS.

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Filed Under: Business, Technology