For as long as the Web has been around people have talked about the possibility of a “micropayments” system to support small-time creators of content. Clay Shirky wrote a persuasive essay a couple of years ago laying out why such schemes have generally failed. More recently, Scott “Understanding Comics” McCloud put a new comic online and charged users 25 cents to read it using a new system called BitPass (I wrote in July about my experience with this, which was positive).
Shirky updated his critique in a new article, and now McCloud has fired back with this detailed and thoughtful defense of the BitPass approach.
Both of these guys are smart; I thought I agreed with Shirky while I was reading his analysis, but then McCloud won me over. I think he’s right to feel that it’s way too early to be certain that micropayments are a dead end; we have only begun to experiment. (Salon’s “DayPass” system of offering one-day access to premium content after users view a fancy ad could be thought of as an alternative micropayment approach.) Both pieces are worth your time if you’re at all interested in the subject.
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