Here is the front page of a flyer that recently dropped out of my newspaper. It is an ad for a certain very large PC maker whose name rhymes with that fiery place where bad people spend eternity.
We glance at ads very quickly, or we catch them from the corner of our eyes. And when this one passed through my eye and into my brainpan, what I saw was:
DOCK TO DOORSTOP IN ABOUT 48 HOURS.
Which really just doesn’t seem like enough time to enjoy your new laptop…