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April 7, 2006 by Scott Rosenberg

Sometimes you just have to hear a name.

I was clicking around My Yahoo trying to understand one aspect of how it handles RSS feeds, when I saw a featured feed from a site called Divester. And I thought — Wow! Like Gawker or Defamer or Treehugger, but devoted to socially conscious investing, trying to get universities and public institutions to sell their stock in companies that Do Evil!

So I clicked through to see more. Whoops — it’s not Di-vest-er, it’s Dive-ster. Diving site. “Divesting” must still be waiting for its blog.

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Filed Under: Media, Technology