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Book of Jobs

June 17, 2005 by Scott Rosenberg

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. “

Steve Jobs’ recent commencement speech is really worth reading in full. It gets about as close to the bone, and the truth, as we could expect from a technology CEO, or anyone else.

I find it very hard to reconcile the awareness contained in these words with the reality of the executive pettiness that Jobs’ Apple keeps displaying (suing bloggers, banning publishers from its stores, and so on). But then smart and creative people are inevitably complicated, and the more successful they are, the less pressure there is on them to resolve those complications.

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Filed Under: Food for Thought, People