Steve Jobs spoke here this morning and introduced a nifty new product, Airport Express — an all-white plug-in Wifi adapter that’s little bigger than a cigarette pack and doubles as a music bridge between your computer and your stereo. For $129. Available in July. “This doesn’t solve every problem in the world,” Jobs said. “But it’s very very simple, and it works.”
Here’s some of what Jobs had to say:
“Longhorn’s basically a copy of Mac OSX a year ago. Microsoft is chasing our tail again, and that’s kind of fun.”
“What Apple’s great at is inventing cool technology and making it easy to use.”
“A lot of traditional consumer electronics companies haven’t grokked software.”
Mossberg asked Jobs the same question he asked Gates — whether the computer will be displaced at the center of consumers’ digital worlds. Jobs had a similar answer: “Where are you going to put your 5000 digital photos? Or your 5000 songs? You’re not going to put them on your cell phone.”
“The hardest part of making smart products is figuring out something that people want to do.”
Jobs said he’d called the Kerry campaign up to “offer them help on advertising” and a week later he read that he was serving as an “economic adviser.” He wouldn’t comment further on politics: “It’s a personal thing, not an Apple thing.”
About the gulf between Hollywood and Silicon Valley: “Technology people don’t understand the process these creative companies go through to build the things they produce. And the creative people don’t appreciate how creative technology is.”
“The biggest threat to Hollywood is not the Internet but the DVD burners.”
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