My radio listening habits tend toward college stations and public radio — what the Replacements celebrated as “Left of the Dial.” So my awareness of the continued degradation of the commercial part of the spectrum has been provided mainly by the dogged investigative work of Salon’s Eric Boehlert, whose exposes of the Clear Channel monopoly have justly earned him a passel of awards.
Today’s New York Times brings a new twist on Clear Channel-ism: David Gallagher reports on the remarkable process by which this radio mega-conglomerate has assembled a DJ from database parts. Basically, they’ve taken the recorded voice of Carson Daly, chopped it into little snippets and used those soundbites to re-assemble pseudo-local broadcasts — so that listeners in, say, Atlanta hear a localized “top 40” broadcast, with Daly introducing each song in the particular order that applies to that market, yet Daly never actually said those words in that order.
It’s hard to know whether to applaud the ingenuity required to create such a DJ-bot, or barf at the complete triumph of corporate homogenization that it represents. I think the gagging in my throat tells me which reaction predominates for me.
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