Mail

Press Releases We'd Like to Receive More Often

Rand and Robyn Miller, the two brothers who created Myst, aren't your typical corporate entrepreneurs. When their development company, Cyan, decided to capitalize on the success of Myst by updating and reissuing the company's popular kids' titles, Cosmic Osmo and The Manhole, they weren't going to play the standard PR game.

Or maybe it was that they simply played the game at a higher level. While most press releases go straight from envelope to wastebasket, theirs won enough chuckles to earn a home in my files. (Even if they did misspell my name.)

Here's what they wrote:

April 25, 1994

Scott Rosenburg
San Francisco Examiner
110 Fifth St.
San Francisco, CA 94103

Dear Mr. Rosenburg,

Blah, blah blah blah blah Cyan blah Blah blah Myst blah Blah. BLAH! Blah blah blah blah blah blah blah blah, blah blah blah blah. Blah blah blah blah blah blah: blah blah. Blah blah Cyan blah blah blah blah blahblah blah blah blah Myst blah blah. Blahblah The Manhole Masterpiece Edition blah blah Cosmic Osmo and the Worlds Beyond the Mackerel.

The Manhole Masterpiece Edition blah blah blah blah blah blahblah blah blah blah blah blahblah blah. Blahblah blah blah blah. Blah blah blah blah blah. Blah blah blah blahblah; blah blah blah blah blah. Blah blah blah The Manhole Masterpiece Edition, blah blah blah blah blah blahblah blahblah.

Cosmic Osmo and the Worlds Beyond the Mackerel blah blah blah blah blah blah blah blahblah blah blah blah, blah blah. Blah blah! Blah blah blah & blah blah blah blah, blah blah blah blah blah blah blah. Blah, Cosmic Osmo and the Worlds Beyond the Mackerel blah blah blah blah blah blah blah blah blah blah blah blahblah. Blah blah.

Blah blah Cyan blah blah blah blah blah blah blahblah blah - blah blah. Blah blah blah blah blah blah blah blah blah blah blahblah.

Rand Miller & Robyn Miller
Founders

P.S. Blah blah blah blah Blah blah: blah blah blah!

Take a look at the original letter...
Read Jon Carroll's piece about the Miller brothers in Wired. (The HotWired site will ask you to register if you're not registered there already. But they don't charge you anything. They're just tracking your demographics.)

This being the prototype edition of Kludge, we don't yet have full mailbags, electronic or otherwise.

As that changes, this page will be the place to look for the praise and the brickbats, the flaring controversies and the tedious nitpicking.

Someday maybe we'll soup up our technological base and provide interactive forms and response-threads and suchlike. For the moment, e-mail works just fine.

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