Comments on: Marshall McLuhan and the Web: Hot, cold, or… http://www.wordyard.com/2007/11/01/marshall-mcluhan-and-the-web-hot-cold-or/ Technology, politics, culture Sat, 05 Jul 2008 23:51:22 +0000 http://wordpress.org/?v=2.5.1 By: McLuhan - o ’santo’ da web…ou talvez não « Atrium - Media e Cidadania http://www.wordyard.com/2007/11/01/marshall-mcluhan-and-the-web-hot-cold-or/#comment-1123 McLuhan - o ’santo’ da web…ou talvez não « Atrium - Media e Cidadania Fri, 09 Nov 2007 17:54:00 +0000 http://www.wordyard.com/?p=1408#comment-1123 [...] no Guardian (e que transcreve na íntegra aqui). Diz-nos Carr - apoiando-se também em algo que Scott Rosenberg havia já escrito em 1995 - que McLuhan não pode ser visto como o ’santo’ da Web [...] [...] no Guardian (e que transcreve na íntegra aqui). Diz-nos Carr - apoiando-se também em algo que Scott Rosenberg havia já escrito em 1995 - que McLuhan não pode ser visto como o ’santo’ da Web [...]

]]> By: tim http://www.wordyard.com/2007/11/01/marshall-mcluhan-and-the-web-hot-cold-or/#comment-1122 tim Thu, 01 Nov 2007 22:45:10 +0000 http://www.wordyard.com/?p=1408#comment-1122 McLuhan's view that new technologies are reflexive, insofar as they bend back upon that which they replace (or are perceived to replace), is no better exemplified in the success of YouTube and the daily news articles about television programming producers making deals, starting new sites, et cetera to put their own programming on the Web. Though as you point out, McLuhan was quite the Protean being, changing and adapting his own views (and, indeed, his lifestyle) throughout his life. He also made it a point to tell us all that however we interpreted his words, we were wrong. We probably still are. McLuhan’s view that new technologies are reflexive, insofar as they bend back upon that which they replace (or are perceived to replace), is no better exemplified in the success of YouTube and the daily news articles about television programming producers making deals, starting new sites, et cetera to put their own programming on the Web.

Though as you point out, McLuhan was quite the Protean being, changing and adapting his own views (and, indeed, his lifestyle) throughout his life. He also made it a point to tell us all that however we interpreted his words, we were wrong. We probably still are.

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