http://www.wordyard.com/2007/08/06/newspaper-shrinkage/ Technology, politics, culture Fri, 21 Nov 2008 23:56:27 +0000 http://wordpress.org/?v=2.5.1 http://www.wordyard.com/2007/08/06/newspaper-shrinkage/#comment-907 Todd Wed, 08 Aug 2007 21:23:50 +0000 http://www.wordyard.com/?p=1354#comment-907 For the Times, the glass may be half full. Losing 11 percent of its column inches is roughly equivalent to increasing the cost of its advertising 11 percent. Unless, of course, they have reduced the cost of a full page ad to reflect the smaller size. But then, I haven't heard of many newspapers jumping to reduce their ad rates to reflect their falling circulation, either. For the Times, the glass may be half full. Losing 11 percent of its column inches is roughly equivalent to increasing the cost of its advertising 11 percent. Unless, of course, they have reduced the cost of a full page ad to reflect the smaller size. But then, I haven’t heard of many newspapers jumping to reduce their ad rates to reflect their falling circulation, either.

]]> http://www.wordyard.com/2007/08/06/newspaper-shrinkage/#comment-908 Ehud Mon, 06 Aug 2007 21:30:56 +0000 http://www.wordyard.com/?p=1354#comment-908 I dunno... Discussions should take place on the web, not the paltry letters to the editor column. I dunno… Discussions should take place on the web, not the paltry letters to the editor column.

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