Ted Shelton personal bee:
points out that traditional media companies are “aggregators” too of individual journalists’ work
Why are well-educated journalists paid so poorly? supply and demand — too many people want to do the work and enjoy it
Money will continue to be made by aggregators, just different set of aggregators
Kaliya Hamlin’s talk on Identity stuff:
Beltzner from Mozilla:
talk about community / design
open source design
importance of leadership: communication of orders in one brief sentence (from military) — leader’s intent in brief
37% of code contributed to firefox since 11/06 comes from community
lessons learned from opensource c oding:
it’s chaotic — anyone can propose a chance — open bugzilla
surprisingly low level of vandalism
anyone can comment on a proposal for change: you do get some noise
anyone can submit a change to the code
not everyone can APPROVE a change
>2000 people in bugzilla who can confirm or resolve a bug
400 people can check code into the tree
vandalism is extraordinarily low. no recorded instance of malicious checkins. accidential blowups, yes.
No easy buckets on this court. Strong meritocracy. Prove you know what you’re doing. Whuffie. It’s all in people’s heads. Bring evidence, bring good ideas, support your arguments, don’t act like a jerk.
Strong leadership structure: module ownership. He can grant approval power to peers. Benevolent dictator.
LISTEN — LEAD — PLAY
provide a path of least resistance to channel user input
easier to comment on design than code
Fitts Law (big buttons — often misapplied)
camps form quickly
identify and elevate smart contributors
create small teams with responsibility to specific areas of interest
elevate discussions with data and research whenever possible
“Where to put the close button for tabs” — all the way at the right or on the tab itself?
–people said put a pref in, but designers feel that’s crappy. what’s the right one? we got nasa to do some cognitive modeling, we got eye-tracking data, right now — they’re on every tab. quicker and easier.
Treat disagreements as negotiations and don’t forget your BATNA — best alternation to a negotiated agreement
“Just because you can doesn’t mean we’re going to let you”
let users play and experiment
add-ons as lab environment
Alex Faaborg — Mozilla
“Placelessness and the Advance of Micropublishing”
4 qus: what are microformats
why does mozilla care abt them?
what does a microformat aware browser look like
why should web sites expose their content using microformats?
(1) making things both human readable and machine readable
a text name: it’s human readable but not machine readable
Vcard: it’s not human readable, is machine readable
captchas — intentional, only human readable
HTML begins to be a combination. Only the presentation info is machine readable — no awareness of the meaning of the content
Microformats: the H Card — combines both ideals
Microformats: a way to create information that is both human and machine readable. Give humans and computers a common ground for discussing information.
hcard for contacts, hcalendar for calendar…
BOOK: Microformats, springer verlag
talk tomorrow at 1:30
evolution of the web browser
in 1993, browser was a book: bookmarking and indexing
2005: web browser as a radio — podcasts and live bookmarks etc.
next change: web browser as switchboard
Book : bvookmarks, back and next
you find the info
radio: live bookmarks, RSS reader intergration
you subscribe to information
Switchboard: microformat detection, app integration
you move the info around
problem w RSS in interface, how to represent
browser beginning to know it can hand off
events — same problem w/RSS
time for the browser to step in and do something similar to what it did —
which ones should a web browser support?
contacts (hcard), location info (geo, adr), event info (hcalendar)
“people exist in space and time”
space and time map to common representations of info
Firefox extension called “operator: which lets you do stuff w/microformats info from a page
shows way user could use history, save only the adr info, then send all that adr info to Google Earth and browse that info in map form! very cool
tagging in firefox 3 — universal tag space
Should Firefox display detected microformats in the content area? — controversial question.
Why hsould web sites expose content in microformats?
“Please don’t hurt the web — use open standards.”
Aiding human-computer interaction.
idea of data pollination — if you let users put little bits of data into their apps and share them with their friends, you’re increasing your presence on the web — you’re pollinating
How to make it work?
get them supported in browsers…
STATE O’ THE BROWSER
Chris Wilson / IE
Mozilla / Brendan Eich
Chris Weatherall / UI engineer for Google Reader
Browser as true application development environment
tipping point around 2004
Rael Dornfest: seems understated to call a browser a browser
Wilson: Web 2.0 stuff is based on things we shipped in 1998 and 1999 in IE 3 and IE 4
as a platform browser has a way to go, missing some prime pieces of client side apps.
Opera guy: shift to a reliable platform — in old days you couldn’t count on anything. More functionality is standardized now.
Brendan: ie 4 had some dhtml in it but web 2.0 didn’t happen. moore’s law helped. dev tools like Mozilla’s helped. not just because xml/http-req was there. needed strong, reliable, complete fast environment, needed to be on several browsers.
Google guy/ Mike Weatherall: wanting to take advantage of this. This stuff solved a need, withot me having to learn how to install stuff on a platform. I could deliver this helpdesk app I wanted to write without having to mess w/installers.
Restart yr computer has been replaced by restart yr browser. strange to choose browser based on what apps it supports.
we’re losing a bit of the “view source”, the ability of people to learn from one another…
“There’s something happening here and w’ere just at the beginning… we’re about at the Visicalc era.”
Think deeply about how the future is not going to be like the past. Automobile as horseless carriage. We’re thinking in that way a lot, reinventing PC applications. Web’s ability to harness collective intelligence.
people want to go as quickly as they can from idea to successful product. But they find that between the idea and product is a lot of “undifferentiated ‘heavy lifting'”… these things are similar — mging bandwidth, buying servers.. none of this stuff helps your idea get any better. But it has to be done at a high level. It’s a price of admission. hard to do well. You have to loop through that cycle.
BATTELLE, Joe Kraus, Mena Trott, Jay Adelson (Digg)
“Built to LAst or Built to Sell — is there a difference?”
Kraus: what’s more important, control or success?
diff. between building a whole company and just building a product
TROTT: six years co. It’s a different type of acquisition. When it was just me and Ben, that’s when it would have been the time to snatch us up.
140 people! [pre-IPO]
ADELSON: [potential acquirers] they start talking about
“We’re executing. We’re going to focus on getting things to work. It’s too soon. But when they start dangling numbers…” you take a few days. It takes time.
— when equinix went public, everyone was focused on the stock price.
Similarly, with the [potential offers], Everybody stops being productive.
JBAT is there a perfect acquirer you have in mind?
KRAUS most sell or not to sell decisions are made impulsively, emotionally. Entrepreneurs are optimists.
Clouds our ability to decide rationally about whether to sell.
started in 2001, took first funding in 2003. It wasn’t that we became greedy, but everything around us has been bought for such fantastic amounts.
“The pressure comes from the clippings sent by our parents about all the other companies that have been sold. When is it going to happen to you?”
JBAT jotspot was mostly 28 engineers
Digg is small group mostly of developers
140 people at Six Apart!
We’re spread agst four products: movable type, typepad, vox and livejournal. Strange case, we have so many products.
How many open recs at Digg? 10 — takes us from 25 to 35.
“How do you make groups of people more productive?” is the mission of his team now at Google.
ADELSON: allowing the blogosphere and the media to some extent to govern our decisions. being a little too reactive to buzz. we’ve learned to be more careful about those distractions.
Jumping for large companies can cause a lot of problems. Not jumping for acquisiton but jumping for partnerships, because they seem like they want to work together. The bigger companies move slightly slower than you, and they will frag you down, but you’re afraid to say no, because you think that’s the partner that’s going to make you a success. Wasting time in a company is the worst part.
KRAUS: Not putting our business model into beta at the same time we put the product intobeta. Launched it at first Web 2.0 conf. For six months we got knowledge about our product but not about our business.
Put your business model into beta at the same time as you put your product into beta.
LAUNCH PAD: Spock.Com
== people search.
Tim O’Reilly #1 search result for “tech blogger”
lets you vote … (are those only local to yr result or…?)
Victoria’s Secret models
“Fashion model” = Cindy Crawford
search results organized by PERSON
“arrested or drunk driving” = dick cheney, robert downey, mel gibson, george bush
spock is built on ruby on rails
WEBEX CONNECT David Knight
“revolutionize the way application platform suites are developed and sold”
business applications will need same things content needed to move to web 2.0 — tech platform, critical mass of app publishers and consumers, and new economic model
people streaming out during this buzzword-based talk
all about “self-exploration, development and well-being”
harness the “collective experiences of people” — what brings them “well-being in life”
immense database of well-being and human development
7 years in development “SOLID” — literally thousands of cocktail napkins have gone into our development
light and friendly site
36 questions to measure yr well-being
you fill out questionaire
it’s a playground
group together the things you might want to change
[ill-conceived approach to algorithmizing something that is ineffable]
21 day period to plan out what you want to do
every day it comes and asks you more questions
at end of period, rate things again, see which of your actions made a difference
SMS voting via mozes
final 3 keynotes at ignite last night
jane mcgonigal, now with IFTF, timothy ferriss, Colin Bolta of Patinko, power supply for $100 laptop
impressive, free voice service
1 800 555 tell == business search
(ice cream near union squarE)
Bill Tancer (GM research at Hitwise)
David L. Sifry
“Measuring the participatory web”
web 2.0 two-year growth
668 percent growth
is it just a fad?
us data: wikipedia, youtube, etc. — other participatory sites
4/2005: only 2 percent of us internet visits went to these sites. Today, 4/2007, it’s 12 percent.
Wikipedia growth: two year pattern (vs. flat Encarta) 3400/1 outnumber encarta
photo category: participatory sites have taken over the category. >56% of visits to category
Participators versus viewers.
flickr. youtube. wikipedia.
Uploading content or editing an entry.
Y: visits to uploads 0.16%
flickr: 0.2% of visitds ar euploads
wikipedia: 4.59% are entry edits
Sifry: the 1 9 90 pyramid. Here, the creators are even smaller, in wikipedia maybe bigger.
Wikipedia: older people are the editors: 35-55 vs 18-34
sifry: older people are otaku, obsessives, early adopters… younger are heavy consumers
On YTube: 25-54 are uploaders. 3-2007. we don’t track <18, youngsters using parents computers on spring break.
gender, visits even; YT and WK skew male for content contributors
Predicting the next 2.0 winner:
product adoption curve apploes to web 2.0. Phases are compressed to weeks and months.
6 weeks for ytube to go from earliest adopters to mass adoption
myspace videos 2 week explosion.
3 claritas segments of early adopters of web 2.0: money and brains, young digerati, bohemian mix.
Look at those segments and see where they're over represented
Yelp, veoh, wee world, imeem, stumbleupon, pixo
www.ilovedata.com -- his blog
state of the Live Web. Q1 2007
used to be state of the blogosphere
"It's about the web that's made up of people"
120,000 new blogs a day. >70 million traked.
daily posting volume, averaging about 1.5 million per day
18 posts a second, 58,000 an hour
Blogosphere acts as an enormous ameoba — reacts as things occur
spikes occur, push to new plateau
how many blogs stay active over time: the CB radio phenom
15.3 million as of march are still active
slope has curved down a bit
more and more people are realizing they’ve got many other opportunities to participate
“Blogs that have been updated at least once in the previous 90 days” = defn of active
subtle shift in what people think blogs are
We did some user testing, asking people what are the blogs that you read. Surprisingly people had no idea that they were looking at a blog. The mainstreaming of these technologies. “After all a blog is just a way to get a dynamic web site out in the world.” Perez hilton, techcrunch, they think they’re going to, not to a blog.
12% of top 100 sites people were linking to a ytr ago were blogs; today it’s 22%. At top it’s still mainstream media. But big growth as you go further down the list.
We asked ourselves, we’re tracking primarily linking behavior. How does that correlate to reading behavior? We found there was a very high level of confidence — there was a lot of porn, gossip blogs that weren’t linked to that much but got a lot of traffic. On other side, people like Doc Searls, enormous links, not that much traffic. Those are outliners. Generally, correlation between links and traffic.
What are the behaviors of the most popular and influential bloggers? These are effects, not nec. causes. “The magic middle” and high-authority bloggers. Middle: between 10 and 500 inbound sources; 500 or more = top. Magic middle: post frequentrly, once a day. Highly influentials post twice a day. They stay at it. Most who become influential have been at it for some period of time — 1-2 years. (Postsecret – nowhere a year ago.)
Don’t be intimidated — 88 percent of top 100 is diferent than one year ago — it is fluid
By language — Japanese is biggesyt; we undercount french, korean, chinese. English is about 1/3. Newcomer at #10 is Farsi. Iran, enormous growth. People writing about their daily lives.
When do people post: English is flat; in japanese, Italian, and Chinese — lowest in middle of night, big posting during biz hours, biggest in late evening.
Tags: 237 million tagged posts in 2 yrs. About 14 million posts per month w/tags. Over 37% of posts use tags. PEople want their stuff to be found.
Blog growth continues, but more slowly — not doubling quite as fast — longer to go from 35 to 70 million than from 5 to 10.
Tag usage is exploding. The lingua france of the live web. >230 million taggeed objects in 2 yrs. Includes videos, podcasts, etc. New organizing principle.
Continued growth outside of English.
ERIC SCHMIDT w/john battelle
Give you a choice of what we’re going to announce today.
gmail out of beta? google diversified with google food biz; toilet wifi
google docs and spreadsheets: new feature for presentations
JB this completes what most users think of as the “office suite”. How will msft respond?
ES I don’t work there.
JB But you’ve spent a lifetime — you had a brief period in 2001-2, I love being at google because I don’t have to worry about microsoft for the first time in my career!
Is this a competitor?
ES We don’t think so.
Doesn’t have all the functionality nor is it intended to. It’s a Diff. way of managing information — it’s casual, it’s sharing.
(But isn’t that the point????)
Architectural transition to this new web-based architecture… that’s fundamental.
JB: Let me just dig in a little o nthat: Come on. It’s a competitor to msft office. As you’ve pointed out to me: ton of people who are paying tons for ms office who use a tiny amt of the features. threatening?
ES I’m sure msft will have a response, they have their own web-based products. This is a testament to the strength of web 2.0.
JB Doubleclick. Sergey in 2004 he told me astory of the pre-revenue days at google. Before hte market fell apart, we could always do a deal w/double click. But man they’re not targeted and their gaudy, they’re punch the monkey — we’d never do that.
Doubleclick was seen — the ocmpany ha evolved — a certain kind of advtsng that was seen as the opposite of the google approach to advsng. What’s changed to make this make sense?
ES 4 major thrusts around google: one is we’re busty building the world’s most interesting supercomputers… another has to do with enduser solutions, how will users use information, issues, controversies … a 3d has to do with advertinsing … the 4th has to do with deciswion making, the way google is run.
We decided to offer a full-scale set of advtsng services, not just text ads. Acquired YT partly for the user contributed aspect, that’s exciting; also a place for adtsng.
advtsng customer would like a single way…. it’s abt relevance, efficiency, measurability.
Doubleclick is more targeted, better tools; many companies are v-happy with their product. Better experience for the end-user. User will get a better-targeted ad that’s faster to load. The math works, is the important point.
JB the math is terrifying to the other people in the market — other bidders dropped out, price got too high. whisper number was $2 billion, you’re paying $3.1
ES Google has a particularly strong advtsng business because our technology does a better job of targeting. We have greater cashflow out of that technology.
JB Google known for efficient algorithms. DC is human beings — buyers and sellers, determining where they want things to be based on preference. Are you getting into that business?
ES integration planning is just beginning. The human can get more choices, better information. (Can make them more efficient.) “Advtsng is an art and a science; we can provide the science to the artists.”
JB You acquired other businesses: performing (???) — SEO and SEM.
ES Perforamcne is part of the acquisition. no decision yet.
JB In Google Pack there’s an application that deletes doubleclick cookies. (laughs) is that gonna end.
ES It’s a 3d party application and we actually think it’s a pretty good application. We’ll figure it out.
JB Worrying that you had too much info about my business — deals w/doubleclick and google. The wizards, the nerd nirvana, were going to start asking interesting questions about my own business that I was incapable of asking myself. I’ve heard this from newspaper publishers and others. People are scared about how much you know.
ES Not forced to use Doubleclick. You have other choices. Not locked in.
We have to solve the problem of you, generically, being comfortable, b/c we need your information. One way would be to keep the DC targeting info separate from the Google info. … People often express this concern, but once they understand what our computers do, theyget more comfortable.
JB MSFT and AT&T. started stirring the pot about antitrust.
ES Microsoft? did you say Microsoft — and AT&T? What is the year?
JB It’s beautiful
ES What’s beautiful about it
JB Do you have a response?
ES Yes — they’re wrong. Give me a break.
Advtsng is almost a trillion dollar business, this is about 1 percent of that.
JB Is viacom’s approach a negotiation tactic?
ES I believe it is. DMCA safe harbor if you respond quickly. (Respond too quickly) Last weekend, 16 yr old in australia had sent a request, it was not legitimate, australia broadcasting asked us to put it back in.
We took down the Viacom, youtube traffic went straight up after that. YT is a sharing, collaborative phenom. YT looks like it’s going to be the truly successful user-generated content platform. advtsng supported copyright-based businesses…. ???
JB What are they negotiating?
ES We’re bringing out a tool called Claim Your Content. Automating the process. As that rolls out the issues of Viacom become moot.
JB Amazon: s3 etc. for amazon?
ES S3 is a very good start — a web-based platform business .In google’s case wer’e focused on a slighlty different component — google apps. apps for enterprise. Both companies have the right principles in mind, and we’ll see how successful they are.
We wouldn’t do something *like* S3. We’re doing it in a different way. It makes sense that this emergent platform — amazon, yahoo, ebay — this platform is very powerful. Applications are powerful on top of the platform. I don’t think a single company will dominate.
JB Telcos and cable companies? do you think they’re going to allow interop, are you concerned about competitoirs? Comcastr bought fandango.
ES We see them as partners. Our data centers.
We are concerned if net neutrality gets broken. We could surive, pay the fees that the failure…
JB it would be a large reallocation of yr margins to the telcos. which would be interesting to them.
ES That’s a business neogitation. It should not be enshrined in law.
JB areas for future google acquisitions?
ES Biggest growth areas are clearly going to be the mobile space. Next gen of wireless networks will have tremendous power. targeted advertising; local space.
JB What’s the first thing you think about when you wake up in the morning?
ES I open my email. Doesn’t everybody?
People are online all the time now, and google is part of that. The thing that I think about at google is about scaling. When the internet really took off in the mid 90s a lot of people talked aby the scale of how big it wld be. It was obvious at the time there’d be a number of companies that would be defining. You had to have a scaling strategy. What I worry about thes edays is scaling. More data centers, cash flow, fiber, people, etc.
How early we are in the scaling of the internet. Think abt how much has changed in yr daily life.
***We’re just at the beginning of getting all the information that has been kept in samll networks and groups onto these platforms.***
BLOGS as basic tool for individuals to do that.
JB Data portability and transparency and rights and so on. We’re all of us creating extraordinary clouds of data.
Googl’e mission statement? Can I pull all that info together and organize it? Are you and google committed to this idea?
ES We are, and we’ve made a commitment that we will never track user data. IF Google does something bad, we want to let you take info out of google and take it somewhere else. We’re working on systems… These systems are fundamentally successful because end-users choose to adopt them.
I congrtulate you on that policy and plan to hold you to it.
Microformats “more than just promise”
rate of adoption by big and innovative publishers
CSS took a long time to take off.
it works. how to use it (not very hard). don’t have to wait for new browsers.
2 key unchained paradigms: what browsers are and do. they print to the screen! what search is. 2 fundamental user experience paradigms unchanged since early 90s: browsing and searching.
where’s the cut / copy / paste of the web?
imagine being able to grab contact details from any page, add to yr address book
grab event details, add to yr calendar
— all possible right now
expose the data in a standard structured way, we’re starting to change the paradigm of browsing
Operator — Firefox extension
Works w/existing HTML today
collective opnion — how do you hack into that w/a search engine? “What’s good, what sucks?”
smackdown, RDF versus ufs (microformats)
Google sez 51 million results for RDF — all abt this one? no way to know… are they good, bad, indifferent? no way to tell. 1.0 experience
mcroformats — 8.7 million refs. searching google isn’t helpful.
“sucks/rocks” page — uses api to see in context near those words
rdf 1.3, microformats 2.4
this is hard — natural language prcoessing
microformats for reviews that allow you to expressive positive/negative — embed that info directly in pages
we can build intelligent services on top of this.
microformats enable nimble smart ideas to crop up
not remotely as difficult as CSS. using HTML as it was intended.
XFN — XHTML Friends Network
marking up semantics of common professional and personal rels with other people
use it in a link to a blog or other site assoc. with a person, add one or more of the xfn keywords as the value of the rel attribute
rel=”colleague met friend”
provides a set of possible values or controlled vocabulary for describing relationships
wordpress — built into “add links”
microformats provide a framework for designers using CSS, so that you can expose stuff — like, if you find a “friend” rel, show it w/an asterisk, use an icon, treat it special somehow
[IE6 doesn’t support this attribute selector]
human readable and machine readable
hcard: some more complexities
1:1 representation of the fields of VCard
class design pattern – all the field names from vcard come into hcard by saying “class=”… vcard field names become class values on any html element
compound microformats have a root value, provides a context.
adding these class names to the divs and span tags
if it sounds hard, there are tools — hcard creator, etc.
hcards provide context for styling through the root element
Dan Cederholm — designer, also the corked wine site
separating presentation from data (more widely than just blog posts)
upcoming uses it
it’s icalendar in html
things people like or don’t like — that’s a review
standardized, structured way of marking up that kind of information
publish — then aggregate
hReview — there was no one existing widely used standard
went out and observed how review sites actually mark up their content. subset of most common elements you’ll find — who reviewed it, when, what, judgment…
incrementally improving the web, step by step — not boiling the ocean. lot of good on the web today, why throw it out?
yahoo tech and local have millions of reviews using hReview
hAtom (yr page can be yr feed)
magnolia — every bookmark is marked up in hAtom
(magnolia uses microformats in lots of ways?)
can your web site *be* your API?
hResume — LinkedIn uses it for all its public resumes
distributed, decentralized solution — instead of putting your reviews on amazon etc.
moving away from centralized silos of information.
bottom up, community oriented. not waiting around for browsers or w3c or google… it’s there today.
technorati, hcard, hcalendar, hreview — if you use pingerati you can let them ping you when they find new microformatted content (ie you don’t need to crawl the web yourself)
Edgio aggregates classifieds — hlisting draft format
Revish aggregates reviews — hreview
publishers using it:
flickr uses Geo microformat, subset of hcard — say where you took a photo
yahoo tech: reviews of products,
Upcoming: uses hcalendar, hcard
ma.gnolia: –multiple microformats
O’Reilly also has a pdf book
Mark Wesch / the video
superstructure / social structure / infrastructure / environment
“everything is connected”
// Justin.tv across the hall interupting the news /
following Marshall McLuhan — we look at the present through a rear-view mirror
documents in folders metaphor
the ways of the old media might not be appropriate for the new — yet there still might be things to learn from the old
“most of this was composed on the fly”
“mistakes were real, at first, then I thought they were cool, and started to plan them.”
sent it to couple of friends in IT dept — part about XML, did I get it right? they forwarded it on, 5 days later it was all over technorati.
how easy it is to start a blog:
“We can get to hello world in 19 seconds, that’s really impressive.”
the machine is us/ing us
it’s using us to learn.
if you’re not fully aware of how it works, then your technology is always using you.
The machine is us…
writing/literacy in papua — at start, for empowerment… this is like a 2 hr leture…
people there believe in witchcraft…that joe and i have been giving gifts, that connects us thru the substance of those gifts…. we had argument last wk, i get sick, i blame joe — we’re the same substance…
so now, writing comes in, everyone wants to get rid of witchcraft.
list of witches on paper. implementation of writing has a certain effect:
video created at home — $45 software (HTML pages for the jumping
sony vegas — $45 expense
music — creative commons from ivory coast
— allows us to collaborate
musician – – was going to give up, now he can keep going…
sent it to 2 it people and 8 anthropologists
created for a paper in anthropology
next day posted to an anthropolofy blog w/3 readers
but 100 hits on youtube. I was thrilled — in academic terms, 2 or 300 is a major breakthrough.
next day in class, i was so excited — told them you guys cld upload something and get 100 views
Friday, I had Youtube honors.
800 that night
next day, 1154.
Sat — video was Dugg — on his own NetVibes front page.
from Frank Gruber’s blog.
“How somebody in the middle of nowhere”
it’s getting out through these mechanisms we didn’t have 3 years ago
next morning I read a blog about me and it says my video is now in the top 5. of what? Technorati’s list.
stayed on top for 3 weeks, trounced superbowl ads.
“We all delt really good about humanity at that time.”
one week to get into the first printed paper. a week later, papers on every continent.
“You’re a walking mashup” — is this where teaching needs to go?
room for it, but we need the old stuff too.
philosophy of “anti-teaching.” needs real teaching too.
A lot of academics beginning to realize how irrelevant they’re becoming unless they embrace some of these modalities…
for overcoming resistance to change in academia:
you have to get over people’s fear of technology, and…
they just have to use it themselves before they can see the advantages.
Original reason: writing a paper about web 2.0 for anthropologists about how it transforms the academic conversation. Easy way to show web sites to people at a conference. It’s going to be published online anyway, why not stick a video in there?