Intel has a big new consumer technology initiative. The company is reaching beyond the corporate and engineering worlds that it calls home and trying to make further inroads into the home. So why does its new platform have a name that defies pronunciation and looks like a typographical error?
Viiv. When I first saw a reference to it, I thought, gee, those crazy geeks, playing games with Roman numerals again! (OK, I studied Latin for too long.)
Rhymes with “peeve”? Apparently not. According to this morning’s Wall Street Journal, it is supposed to be pronounced “five.” Gee, that’s obvious! And even if Intel’s gajillions of ads pound it into the heads of consumers everywhere that when they see “Viiv” they should think “Five,” still, why? Five what?
Doesn’t Intel have enough money to pay someone to do this stuff right? Or perhaps they paid someone too much. Considering how successful the company was with “Intel Inside,” which it has now decided to ditch, this move strikes me as vwacky.
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